Click Here, You Idiot

“Some of our advertisers … say that consultants and agencies recommend banners that mimic operating system interfaces, because these ads increase clickth

“Some of our advertisers … say that consultants and agencies recommend banners that mimic operating system interfaces, because these ads increase clickthroughs. So advertisers blindly submit ads that look like dialog boxes or download-progress indicators, aiming to trick people into clicking through to their sites. Know what? In fact, they do work … Know what else? Clickthrough rates mean nothing.”


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Date:
November 23, 2016
Author:
XPLANE