Classifying Experiences

“From ‘user experiences’ to ‘The Experience Economy’ to ‘designing for experiences,’ not to mention ‘brand experiences,’ ‘customer experience management,’

“From ‘user experiences’ to ‘The Experience Economy’ to ‘designing for experiences,’ not to mention ‘brand experiences,’ ‘customer experience management,’ and ‘experiential marketing’ — experiences are definitely the topic du jour. But with so many different perspectives, each with substantial merit, I found myself asking what creates a great experience? ….Intent on resolving these various perspectives, I began exploring how it is that these different elements work together to complement each other. The resulting framework structures all the elements that contribute to a good (or bad!) experience, and provides a context for the various activities (both internal and external to an organization) that play a role in defining a person’s perception of a product or service.” (Thanks NIXON*NOW!)


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Date:
November 24, 2016
Author:
XPLANE