CEOs are from Mars…

“I used to believe that hard-core businesspeople actually understood their Photoshop-toting colleagues but chose, proactively and aggressively, to dismiss

“I used to believe that hard-core businesspeople actually understood their Photoshop-toting colleagues but chose, proactively and aggressively, to dismiss their skills, capabilities and talents as inconsequential fluff. The truth is much worse: many businesspeople simply don’t have the slightest idea what separates ‘good creative’ from ‘bad creative.’ I’ve had executives admit to me that they couldn’t tell the difference between two competing portfolios, designs or layouts if their lives depended on it. At the same time, it’s fair to say that many designers are equally oblivious to the underlying business issues that drive decision-making in their organizations.”


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Date:
November 23, 2016
Author:
XPLANE