Call Me Sh**head, or, What’s in a Name?

“The biggest problem, of course, is that new names seldom sound good at first. Advertising executive Ron Holland thought that Xerox was a horrible name for

“The biggest problem, of course, is that new names seldom sound good at first. Advertising executive Ron Holland thought that Xerox was a horrible name for their client’s up-and-coming duplicating company. ‘They’ll call it Ex-Rox, the famous Japanese laxative,’ he told his partner, George Lois.”


Related Posts:

Tips for Live Sketching in Virtual Meetings

Investing in Innovation: One Day, Every Month

Use Journals to Introduce Culture and Accelerate Onboarding

Date:
November 24, 2016
Author:
XPLANE