Building the Perfect Beast: The Igor Naming Guide to Creating Product and Company Names

“We created the Igor Naming Guide in order to demystify the naming process. In it we show how and why great product and company names work, when focus grou

“We created the Igor Naming Guide in order to demystify the naming process. In it we show how and why great product and company names work, when focus groups and standard ways of thinking about them might have predicted otherwise. Igor’s own naming process is presented in excruciating but logical detail.”


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Date:
November 24, 2016
Author:
XPLANE