Building Brand into Structure

“Walk into any K-Mart. Then walk into any Target. You’ll see similar merchandise (substitute Martha Stewart for Michael Graves), similar target audiences,

“Walk into any K-Mart. Then walk into any Target. You’ll see similar merchandise (substitute Martha Stewart for Michael Graves), similar target audiences, even similar prices. The difference between the stores is brand. If you followed usability gurus like Jakob Nielsen blindly, brand would have little to no place in information and interaction design.”


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Date:
November 23, 2016
Author:
XPLANE