Brands aren’t worth as much as we thought

“This month’s Wired has a stunning article by James Surowiecki about the failing currency of brands as a form of intangible corporate asset. This is a time

“This month’s Wired has a stunning article by James Surowiecki about the failing currency of brands as a form of intangible corporate asset. This is a timely piece because the rhetoric of branding has been used to make unprecedented incursions against privacy, competition and speech.”


Related Posts:

Tips for Live Sketching in Virtual Meetings

Investing in Innovation: One Day, Every Month

Use Journals to Introduce Culture and Accelerate Onboarding

Date:
November 24, 2016
Author:
XPLANE