Brand names are imprinted on the brain: Study

“A brand is not just a name. The brain reacts to brands by conjuring up a whole range of associations and ideas, which are primarily emotional, says a new

“A brand is not just a name. The brain reacts to brands by conjuring up a whole range of associations and ideas, which are primarily emotional, says a new study. The study conducted by reasearchers at the University of California, Los Angeles claimed that consumers reading a brand name do not treat it like any other word — instead they activate parts of the brain normally used to process emotions.”


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Date:
November 23, 2016
Author:
XPLANE