Brand genericide

“Harris Interactive recently released a list of products ranked by brand equity, a measure of the brand’s popularity with US consumers… Marketing can be

“Harris Interactive recently released a list of products ranked by brand equity, a measure of the brand’s popularity with US consumers… Marketing can be a double-edged sword. The companies who manufacture these products have done a fantastic job in marketing these products, so fantastic in some cases that the brand name is in danger of becoming a genericized trademark.”


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Date:
November 24, 2016
Author:
XPLANE