“It takes Joseph Baron just 20 PowerPoint slides to communicate his young company’s promise: the vision, the competitive landscape, the ‘white space of opportunity.’ … Of course, Baron also has a detailed business plan, densely packed with competitive analyses, revenue projections and partner pedigrees. That’s the core document. But he wouldn’t dream of making the rounds without a PowerPoint presentation on his laptop hard drive.” PowerPoints are unforgivingly nasty and usually ineffective and you deserve all the trouble you get — and all the money you don’t — for not treating your important, unique information in an important, unique way.