Are People Getting Stuck In Your GUI?

“Suppose somebody’s got a real-world store, and here comes Mrs. Customer. She drives up, parks, and eagerly makes her way to the front door. She looks arou

“Suppose somebody’s got a real-world store, and here comes Mrs. Customer. She drives up, parks, and eagerly makes her way to the front door. She looks around, musing that the place looks great — really novel and colorful. They even have catchy music playing. But when she takes hold of the front door handle, she discovers it doesn’t work like any door she’s used before. She wants to shop at their store, so she fusses over the problem and eventually manages to get inside. Unfortunately, it doesn’t end there.”


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Date:
November 23, 2016
Author:
XPLANE