“Color communicates and it sells everything from products and services to ideas and environments. This helps explain why color forecasting has become such a vital process for so many organizations and industries. In normal times, color trends are evolutionary, changing gradually and subtly in step with cultural, social, economic and technological developments. But these are not normal times and, according to the color experts, the stresses that beset our society are having a rather direct influence on the direction of the color palette.”