“Whether you are an enthusiastic user of these new technologies who would like to improve your skills through a better understanding of the formalised elements and principles of design your fly-by-night ‘digital design school’ located above a convenience store may have failed to teach you, or if you are just a regular person who would like to sneer and poke fun at the ocean of bad design that surrounds us in a more intelligent and informed manner, this is the article [is] for you.”