“Adapted from a presentation by Ellen Kampinsky at The Editor & Publisher Interactive Newspaper Conference, Feb. 21, 2001: What if we told stories on the web the way Amazon sells books? Storytelling on the web demands its own vocabulary and strategies — indeed a whole new way of thinking. The web site that does the best job of telling stories in a web-appropriate way is also the most successful: Amazon. So blow up your old notion of ‘story.’ See what happens when you apply Amazon’s user-savvy approach to typical news events.”