“This article is a summary of findings from a workshop held in November of 2001 and another in January 2002 on the subject of brands, branding, and how they might evolve in the future. It is meant as a kind of document from the future sent back to the present, but from several possible futures instead of merely one. To be sure, these futures are extreme, and purposely so. They are designed to push the world of branding into dynamics that haven+t and may never happen but still illuminate for us how they interact with each other, the market, and ourselves in a way that is difficult to see otherwise.”