“Problems delivering User Centered Design …we must put good User Centered Design aside for a moment, and face the reality that often the designer is asked to wrap an interface skin on to a system. Before the web arrived, this would entail devising a interface on a set of functions. Now this has morphed into a navigation scheme on a collection of content. Content driven design on the web for both wired and wireless web sites presents a much greater interface design problem than earlier function driven design did for GUIs.”