Advertising: ESPN Uses a ‘Hostile’ Web Site

“Anxious advertisers are studying a myriad of methods to encourage visits to their World Wide Web sites, but few have considered a multimedia campaign to u

“Anxious advertisers are studying a myriad of methods to encourage visits to their World Wide Web sites, but few have considered a multimedia campaign to urge computer users to not visit their Web sites. But one big media company is undertaking just such an exercise in reverse psychology, with apparent success so far.”


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Date:
November 23, 2016
Author:
XPLANE