Ad Industry Embraces New Guidelines for Online Ads

“According to a survey conducted by the Internet Advertising Bureau (IAB) in association with the American Association of Advertising Agencies (AAAA), adve

“According to a survey conducted by the Internet Advertising Bureau (IAB) in association with the American Association of Advertising Agencies (AAAA), advertising industry decision-makers are overwhelmingly supportive of the new voluntary guidelines issued by the IAB for interactive marketing units. An almost unanimous majority of those surveyed (93%) view the new units as more effective than previous guidelines. The enthusiastic support of the new guidelines by top-level agency representatives is underscored by the number of respondents (26%) who have already utilized the new larger units.” Here are the new specs: Interactive Marketing Units.


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Date:
November 23, 2016
Author:
XPLANE