Ad Age’s Marketing 100 (1998)

“The most important element of a successful marketing plan is not the budget or media selection, but the idea. Advertising Age presents its seventh annual

“The most important element of a successful marketing plan is not the budget or media selection, but the idea. Advertising Age presents its seventh annual salute to the people whose ideas have built strong brands.”


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Date:
November 23, 2016
Author:
XPLANE