“A few decades ago, before the personal computer became ubiquitous, I designed a display (or headline) typeface called Klaus Bubula Bold, so named because the upper-case K and B and lower-case U and O were the most eccentric of the 26 letters. The rest were pretty mundane and, therefore, not a single typeface company was interested in distributing it. Back then a novice could not produce a viable typeface without having a type foundry or type shop make and sell it.”