“We read everywhere, including on ClickZ, that advertisers need to remember we are visual beings. True, we are bombarded with more visual marketing stimuli than ever before. But to say that because we’re being buried in visual stuff we’re visual beings is like saying because we periodically fill ourselves up with air we’re balloons. We aren’t nearly as visual as a lot of people like, perhaps need, to assume. The premise that ‘going visual’ is the cure-all for advertising ills is a path to advertising doom.”