“It is scary to be living at a time when a particular creative field grips the public imagination as powerfully as design has in recent years. I can’t recall anything like it since the late 60’s and early 70’s, when movies and pop music exercised a magnetic hold on the minds of baby boomers. Today, the vigor pulses through fashion, furniture, art direction, graphics and product and image design with a similarly captivating verve. Design has taken on its own life, and this raises a problem often encountered in consumer culture. The energy is pure delight. But can we turn it off?”