“…the goal for me, a data person focused more on the long term, is to store information in the most valuable format possible. The problem is particularly frustrating to explain because it’s not necessarily obvious; if you store everything on your Web site as a news article, the Web site is not necessarily hard to use. Rather, it’s a problem of lost opportunity. If all of your information is stored in the same ‘news article’ bucket, you can’t easily pull out just the crimes and plot them on a map of the city. You can’t easily grab the events to create an event calendar. You end up settling on the least common denominator: a Web site that knows how to display one type of content, a big blob of text. That Web site cannot do the cool things that readers are beginning to expect.”