“some tenets of simplicity have emerged: 1. Heed cultural patterns. The iPod, for instance, succeeded not just because of its sleek form, but because, in conjunction with iTunes, it solved so many of the problems of buying and storing music. 2. Be transparent. People like to have a mental model of how things work. 3. Edit. Simplicity hinges as much on cutting nonessential features as on adding helpful ones, the Newton MessagePad and the Palm Pilot being prime examples. 4. Prototype. Push beyond proof-of-technology demos and build prototypes that people can interact with.”