3D’s Last Chance

“After years of providing geeky thrills that were a hassle to view, 3D Web imagery must now prove it can actually sell stuff. …MetaCreations, a $267 mill

“After years of providing geeky thrills that were a hassle to view, 3D Web imagery must now prove it can actually sell stuff. …MetaCreations, a $267 million company, is betting its entire future that the future for three-dimensional viewing of products online is finally here. It is shunting its other efforts to concentrate on its ecommerce subsidiary, MetaStream. ‘The use of 3D to date has been gratuitous,’ says MetaStream’s chief marketing officer Paul Kadin. ‘The reality of 3D has not lived up to its promise.'”


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Date:
November 23, 2016
Author:
XPLANE